When we first opened our restaurant, we used many platforms to promote our venue. A blogger outreach service and consistent Instagram marketing helped us to gain the right amount of exposure for our business to take off. We are aware of how difficult it can be for a new hospitality establishment to succeed nowadays. If you are looking for ways to advertise your business, then we can help. In this article, we will share our experience of using a blogger outreach service and Insta marketing to give you everything you need to know in order to use them effectively.
Our Experience With a Blogger Outreach Service
A blogger outreach service helped us to find new customers very quickly. Before using one of these services, we had no idea what they did, or what to expect. But we knew that the traditional methods of marketing a brand no longer works. The only effective way to reach new potential customers is now through their preferred online platforms. So this is where a reputable blogger outreach service such as Spicy Pepper can help. They contact well-known food bloggers with a large reader base and publish content on their platform about you. The article about us gained many likes and shares across multiple social media platforms, and before we knew it, customers were queuing outside our restaurant.
Insta Marketing
We created an account for our restaurant on Instagram, which also helped us gain a lot of exposure. This method is also very effective but the only downside was that it required a lot of time and effort. In general, social media can be time-consuming, and if you are trying to build your image, it can be even more difficult. The key to success is to be consistently active on your platform. Share pictures and videos, and engage with your customers. We realised the more we interacted with customers, the quicker they became regulars.
Final Thoughts
If you are just starting your business, or perhaps things have been quieter than usual, we suggest using a blogger outreach service and social media to turn things around. It certainly worked for us and will for you too. But, those of you who are just starting a restaurant should also focus on other aspects. You can have the best marketing strategy but without the right menu, service, music and ambience you cannot succeed. Over the years, we have learned that each element works hand in hand. They need one another to make your restaurant a success. If you want to successfully keep your existing customers and attract new ones, you must always improve your service and be consistent with the quality of your food. It can be difficult to change up your menu but if you do not lower your standards and continue to use high-quality sources, then there are no reasons as to why the new menu should not be a success.
Marc is a gastronomy enthusiast who writes about the art of French cooking, from the perfect soufflé to the secrets of a rich coq au vin.