How restaurants are marketed depends on how they are branded. Branding begins with knowing your fundamental values. By knowing what your audience wants, you can better reach them and provide them with a personalised experience. In addition to knowing your values, you can determine the size of your menu and how you can incorporate it into your advertising campaign. In this article, we’ll explore some of the most effective advertising methods for restaurants. We’ll also look at the power of Direct mail and Social media marketing.
Economic downturn has affected restaurant marketing
The downturn has had a profound impact on restaurant marketing. In the United Kingdom, for instance, the out-of-home foodservice market declined by 1% in the first quarter of 2018 compared to the same time period last year. While this may not seem like a large amount, it translates to a reduction of approximately 28 million visits to restaurants. Many restaurants, particularly independent operators, will have to cut costs in order to survive.
Menu size is important
When designing a menu, it’s critical to pay close attention to the font style and size. The size of a menu’s fonts is the first thing a reader notices, and can either attract their attention or detract from it. For example, increasing the size of the font can draw a customer’s attention by making it appear larger than it actually is, which will increase the odds that they’ll pick an item from the menu.
Direct mail is a powerful ad channel
Aside from print media, direct mail is also a powerful ad channel for restaurants. Restaurant marketing materials are more effective if they are mailed to a physical address. Direct mail has a higher response rate than digital advertising. However, there are some tips that you need to follow in order to maximize the effectiveness of your direct mail campaigns. For example, don’t send your mailers to your entire mailing list. Instead, target those who have specifically requested information from your restaurant.
Social media marketing
To be successful at social media marketing for restaurants, you need to focus on creating content that drives conversations. Use interactive content, memes, and trending topics to keep followers engaged. Your content should educate and entertain, but don’t forget to also promote your food and services! Here are some tips to help you get started. Listed below are some ideas for creating engaging content:
Retargeting
Retargeting is a key element of restaurant marketing, as more than ninety percent of website visitors never make a purchase. Retargeting allows restaurateurs to follow up with non-converting visitors. It works on all major platforms, including Facebook, Google, and Bing. Restaurant brands can benefit from retargeting, as strong brand identities are often the driving force behind customer loyalty. Here are a few ways to boost your restaurant’s brand identity.
Marc is a gastronomy enthusiast who writes about the art of French cooking, from the perfect soufflé to the secrets of a rich coq au vin.